The Western Cape Education Department has launched a major enrolment campaign to encourage parents to register their children for the 2013 school year by 7 September 2012.
Western Cape Education Minister Donald Grant spreading the message that parents must enrol their children in time for 2013.
The campaign is targeting parents in mainly rapidly growing communities where we are most likely to see large numbers of learners enrolling in our schools for the first time. These include Khayelitsha, Mitchell’s Plain, Langa, Nyanga, Delft, Nomzamo and Strand.
This year the department is, inter alia, promoting its message via spaza shops in selected townships for the first time. with this in the WCED has acquired space on 100 000 small bags of rice that spaza shop owners are using to promote sales of electricity via their shops. On each of the bags of rice is a printed message that reads: Enrol your child for school today. Let’s make education better together!
Not only is the promotion getting the WCED’s message across on early enrolment, it is also helping to build small business.
Most electricity consumers buy the electricity for pre-paid meters at petrol stations and larger shops. Research has shown that spaza shops can double or treble their income if they sell electricity vouchers.
The spaza shop owners are attracting electricity customers by handing out small bags of rice with every sale of electricity.
Asanda Village, Nomzamo near Strand visited by Minister Grant to spread the early-enrolment message.
Tshatshu Game Shop, a spaza shop in Asanda Village, Nomzamo
Minister Grant receives his packet of rice after purchasing electricity from Tshatshu Game Shop
Minister Grant hands over a packet of rice, asking the small boy to tell his mom to read the message.
Inside Tshatshu Game Shop
The serving hatch of Tshatshu Game Shop.
The future generation, outside Tshatshu Game Shop in Nomzamo.
The spaza shop owners are attracting electricity customers by handing out small bags of rice with every sale of electricity.
The shop owners are using the bags to promote sales of electricity via their shops.
Minister Grant: I sincerely hope that every recipient of a bag of rice, whether a parent of a child or not, then promotes the message of early enrolment.
For more particulars regarding the launch, deadlines and what parents need to bring along when they register their children please click here.
For enquiries, please e-mail Bronagh Casey
